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What is a Property Description?
A property description is a thorough report that details the characteristics, amenities, and conditions of a property. In the short-term and vacation rental industry, as well as in commercial real estate marketing, it functions as a key marketing tool used by property owners or managers to highlight a property’s distinctive features and attract potential guests.
Definitions
Property descriptions in the short-term and vacation rental industry generally fall into two categories. One is a legal description, which establishes the exact geographic boundaries of a property using formal metrics. The other is the marketing description, which focuses on the property’s attributes, ambiance, and appeal to potential guests.
Writing property descriptions involves providing detailed and comprehensive information about the property, including key details such as unit mix, occupancy status, financial metrics, amenities, management details, and associated documents, to attract serious real estate leads.
Legal Description
A legal property description is an exact, formal description used in legal settings, like contracts, leases, and other official documentation, to unequivocally identify the specific parameters of a property.
This goes beyond a simple street address, which may not be unique or permanent. One of several methods can be used depending on the jurisdiction, such as metes and bounds, lot and block, or the rectangular survey system. Here are a couple of examples for each method:
1. Metes and Bounds:
This method describes property lines using reference points, distances, and angles. Example:
“Commencing at the stone marker found at the southwest corner of the parcel, thence north 89 degrees 15 minutes east along the north line of said road 500 feet to an iron stake; thence north 0 degrees 45 minutes west 300 feet to an iron stake; thence south 89 degrees 15 minutes west 500 feet to an iron stake on the west line of the parcel; thence south 0 degrees 45 minutes east along the west line of the parcel 300 feet to the point of beginning.”
2. Lot and Block:
This system is used primarily in residential areas, where a map called a plat is created during development. Example:
“Lot 14, Block 3 of Maple Grove Estates, as per the recorded plat thereof filed in the office of the county recorder in Book 12 of Plats, Page 36, in the County of Lakeview, State of Springfield.”
3. Rectangular Survey System (Government Survey System):
This system divides land into townships and sections, typically used in rural or undeveloped areas. Example:
“The South half of the Northeast quarter of Section 14, Township 10 North, Range 22 West of the 5th Principal Meridian.”
These legal property descriptions are essential elements of a property deed, a legal document that signifies property ownership and transfers rights from one party to another.
Marketing Description
On the other hand, the marketing property description, widely used in the vacation rental industry, doesn’t strictly adhere to the metes and bounds description. Instead, it’s designed to create an inviting image of the property, emphasizing its aesthetic, functionality, and special features.
High-quality property photos are crucial in real estate listings as they help potential buyers visualize the property and make deep impressions on viewers.
How to Write a Property Description
Creating appealing property descriptions for short-term and vacation rentals requires creativity, an eye for detail, and a clear understanding of what prospective guests might find attractive. The following steps can guide the writing process:
Highlight the Property Details
Begin with the basics, including the number of bedrooms and bathrooms, the size of the property, and any distinctive amenities like a pool, fireplace, or high-speed internet.
Example: “This spacious 4-bedroom, 3-bathroom villa spans over 3000 square feet and features an infinity pool, a stone fireplace, and ultra-fast Wi-Fi, ideal for both relaxation and remote work.”
Prompt for ChatGPT: “Can you help me draft a detailed description of a vacation rental that highlights its amenities, such as a home cinema, a chef’s kitchen, and a heated outdoor pool?”
Describe the Location
Detail the property’s location, including its distance from attractions like beaches, parks, restaurants, shopping centers, or cultural sites. This helps potential guests gauge whether the location fits their holiday plans.
Example: “Located just 5 minutes from the bustling downtown area, this condo offers easy access to the city’s best dining, trendy shops, and the historic Green Park.”
Prompt for ChatGPT: “How can I describe the central location of my urban apartment that emphasizes its proximity to major attractions and transport links?”
Emphasize Unique Features
Mention any special features or amenities of the property, such as a stunning view, proximity to landmarks, or unique architectural elements.
Example: “Nestled atop a cliff, the property boasts a panoramic sea view from every room and includes an eco-friendly rainwater collection system.”
Prompt for ChatGPT: “What are some ways to emphasize the unique architectural design and eco-friendly features of my property in its online description?”
Use Persuasive Language
Employ enticing, descriptive words to convey the charm and comfort of the property. Expressions like “breathtaking ocean view,” “cozy fireplace,” or “gourmet kitchen” can help create an engaging narrative.
Example: “Indulge in the luxury of this tranquil retreat with its plush interiors, stunning oceanfront deck, and an aromatic garden that soothes the soul.”
Prompt for ChatGPT: “Could you suggest some persuasive phrases to enhance the allure of a luxury apartment that features a rooftop terrace and state-of-the-art gym?”
Include High-Quality Photos
While not part of the written description, photos are key to showcasing the property. Ensure photos are high-quality, well-lit, and highlight the property’s best features.
Example: “Accompany your listing with vivid, professionally shot images of the sunlit living spaces, inviting bedrooms, and the lush backyard haven.”
Prompt for ChatGPT: “What tips can you provide for creating a photo guide that highlights the aesthetic and functional aspects of a holiday rental property?”
Consult a Real Estate Agent
If you need a copy of the property deed to verify details, consider reaching out to a real estate agent. They can assist in obtaining the necessary documents, especially if you have misplaced or never possessed them.
Example: “For precise legal details about your property’s boundaries and to ensure all descriptions comply with local real estate laws, consulting with a real estate agent is advisable.”
Prompt for ChatGPT: “Can you provide a list of questions I should ask a real estate agent when verifying the legal description of my property?”
Examples of Property Descriptions
For a clearer understanding, here are a couple of property description examples tailored for the short-term and vacation rental market:
Beachfront Vacation Rental: “Discover the ultimate beach getaway in this 3-bedroom, 2-bathroom seaside home. Relish the gourmet kitchen, cozy living room, and private deck offering panoramic ocean views. Just steps away from pristine beaches, local seafood restaurants, and quaint boutiques.”
City Apartment Rental: “Experience the city’s vibrant life in this modern 2-bedroom, 1-bathroom apartment. Nestled in the bustling city center, enjoy easy access to famous museums, shopping districts, and an array of culinary delights.”
Mountain Cabin Rental: “Escape to the tranquility of the mountains in this charming 2-bedroom, 1.5-bathroom cabin. Surrounded by towering pines and breathtaking views, the cabin features a rustic stone fireplace, a spacious loft, and a large outdoor terrace perfect for stargazing. Ideal for outdoor enthusiasts, with hiking trails and ski resorts nearby.”
Lake House Retreat: “Unwind in this serene 4-bedroom, 3-bathroom lakefront house. With its own private dock and boat access, you can enjoy fishing, swimming, and water sports right at your doorstep. The home offers a sun-soaked living area, a fully equipped kitchen, and a wrap-around porch with stunning lake views.”
Country Farmhouse: “Step back in time in this beautifully restored 3-bedroom, 2-bathroom farmhouse set on a peaceful country estate. The property boasts original hardwood floors, a traditional wood stove, and an expansive garden with a vegetable patch. Perfect for a family getaway, with plenty of space for outdoor activities and relaxation.”
Desert Oasis Condo: “Experience the unique charm of the desert in this stylish 1-bedroom, 1-bathroom condo. Located in a vibrant community with access to a shared pool and spa, the condo features contemporary decor, a sunlit patio, and panoramic views of the surrounding desert landscape. Close to hiking, shopping, and gourmet dining.”
In residential real estate, property photos play a crucial role in helping potential buyers imagine everyday life in a property.
Importance of a Good Property Description
In the competitive landscape of short-term and vacation rentals, a compelling property description plays several critical roles.
Attract Potential Guests: A well-written description can catch the attention of potential guests, increasing the chances they’ll book the property.
Set Expectations: A detailed description helps establish realistic expectations for potential guests, minimizing the risk of dissatisfaction or miscommunications.
Competitive Advantage: With countless properties available, a captivating description can set a property apart from the competition.
Saves Time: Detailed descriptions can filter out guests whose needs don’t align with what the property offers, saving both parties time.
Real Estate Transactions: Legal descriptions provide legal evidence of boundaries and are necessary during real estate transactions or disputes, as they appear on sales contracts and property deeds.
Property Descriptions, Land Surveying, and Creative Real Estate
In relation to land surveying, a bounds legal description provided by a professional surveyor ensures the physical dimensions of a vacation rental property align with its recorded legal boundaries.
From a creative real estate perspective, a property description is a powerful tool to differentiate a vacation rental property in a crowded market. By crafting a captivating narrative about the property, property managers can create a sense of uniqueness and emotional resonance, making the property more appealing to potential guests.
In conclusion, whether it’s a legal or marketing description, a property description serves as a crucial component in the short-term and vacation rental industry. It lays the groundwork for all property transactions and is a potent tool for informing and attracting potential guests.
A meticulously crafted property description can significantly influence the success of a property’s rental process. Accurate property descriptions are also essential for real estate investors in generating leads and attracting serious buyers.
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