Part of the mighty travel platform, Expedia Group, Vrbo (Vacation Rentals by Owner) is a popular online marketplace. Property owners and hosts can list their rooms, apartments, and homes on Vrbo and potential guests can peruse the offerings to find and select their perfect pad.
Rental properties range from sun-drenched Mediterranean villas to cozy wooden ski lodges and everything in between (you can even stay in an Aeroplane or a wine barrel decked out for two).
Guests can filter searches to find the perfect listing, and select their dream pad, so property managers need to make sure rentals are visible. There are currently over 2 million rentals listed, but you can use Vrbo property ID search to optimize your listings and secure bookings. Here’s how…
As a host, it’s a good idea to get to grips with the platform you’re listing your property on. Getting familiar with how the site works from a host and guest perspective will give you valuable insight when promoting your rental.
You can see a Vrbo listing by logging on to your account. There you’ll see “select a property,” here you need to select “see all properties.” Enter your listing number into the Vrbo home page search bar and select “search” to go to the property listing.
If you’ve booked a property, you can view your reservation details via your Vrbo account. You can access your account via the website or you can download the mobile app. The reservation details will include the address of the rental, contact info for the host, the cancellation policy, and access/safety features for example W-Fi codes, key codes, etc.
Finding your Vrbo booking or a link to your Vrbo property is straightforward.
You can also find your Vrbo property listing number using the listing’s URL. If you take a closer look at the URL, you will see there are numbers at the end, (after the .com). This is your property listing number.
Guests start their journey on the Vrbo website by entering their destination, travel dates, and the number of guests. This basic search yields a list of properties that match the specified criteria, providing a straightforward way for potential renters to find suitable accommodations.
For more tailored results, guests can enhance their search by setting filters for price range, locality, amenities, and other special features. They can also sort the listings either by ascending or descending price to quickly find options that fit their budget and preferences.
Vrbo also offers a map view feature, allowing users to visually browse rental locations. By clicking on blue pins on the map, guests can explore available properties in a specific area, making it easier to choose rentals based on geographic desirability or proximity to points of interest.
To rise in Vrbo’s search rankings and capture the attention of potential guests, hosts should focus on creating compelling, detailed descriptions of their properties. Highlighting unique features such as proximity to major attractions or exclusive amenities like log fires and hot tubs can make a listing more appealing.
Employing high-quality photographs and offering virtual tours can significantly enhance a property’s attractiveness. Showcasing the best features and giving a realistic preview of the space can help potential guests envision themselves in the setting.
Adopting dynamic pricing strategies is crucial for staying competitive. Automated tools can help adjust prices based on market demand, seasonality, and local events, aiming to maximize both bookings and revenue.
Positive guest reviews are influential in attracting new bookings. Ensuring that the property listing accurately reflects the actual experience and maintaining high standards of service helps secure favorable reviews and repeat business.
To maximize exposure, properties should be prominently featured not only on Vrbo but also on other booking platforms. Utilizing vacation rental software can aid hosts in managing multiple listings and channels efficiently, ensuring no opportunity is missed.
By adopting these strategies, hosts can improve their property’s visibility and appeal, leading to more bookings and successful rental management.
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What are you waiting for? Book a free demo now and take your vacation rental business from average to awesome.